Nina Bailey and Cafe Collective WA: A Decade of Growth and Local Connection
In 2014, a mother-daughter duo, Tandra and Taylor, began hand-pouring candles in their home studio with a simple but powerful vision to create luxury feel good products, that help people to relax and unwind. Since then, the Western Australian business has grown into a well known brand offering a refined collection of bath and body products and home fragrances. Over the past ten years, Nina Bailey has built a reputation for quality and values that continue to shape the brand today.
Ten years ago, Nina Bailey became a stockist at Cafe Collective WA as a stockist and have been proudly showcasing their range there ever since. This partnership marked a new chapter in the brand’s journey and the exposure throughout Cafe Collective stores helped to expand its reach and deepen its connection to the local community.
Starting Small, Dreaming Big
Nina Bailey was created with a clear purpose, to offer products that encourage people to slow down and take care of themselves. From the beginning, the focus was on using natural ingredients, clean design and thoughtful packaging. Every product was made in small batches, with attention to detail and a commitment to quality.
The early years were spent building a loyal customer base through online sales, local markets and word of mouth. Customers were drawn to the brand’s calm aesthetic and the way the products made everyday routines feel more luxurious.
A Turning Point: Joining Cafe Collective WA
In 2015, Nina Bailey became part of Cafe Collective WA, a space that brings together local creatives and small businesses under one roof. For Nina Bailey, this was more than just a retail opportunity. It was a chance to be part of a community that values craftsmanship, sustainability and local creativity.
Having a physical presence at Cafe Collective WA allowed customers to experience the products in person. They could smell the candles, test the body oils and learn about the ingredients and inspiration behind each item. This direct interaction helped build trust and familiarity with the brand.
How the Partnership Helped Nina Bailey Grow
The collaboration with Cafe Collective WA has played a meaningful role in Nina Bailey’s growth, in ways such as:
- Increased Visibility: Being featured in a well known local store introduced Nina Bailey to new customers who may not have discovered the brand online. The store’s central location and strong community following helped boost awareness.
- Customer Feedback: Having products in a physical space allowed the team to gather real-time feedback. This helped refine product offerings and better understand what customers were looking for.
- Stronger Community Ties: Cafe Collective WA is more than a shop, it’s a hub for local makers. Being part of that network opened the door to collaborations, friendships and shared promotions that helped Nina Bailey grow in new directions.
-Steady Retail Presence: The store provided a reliable and consistent outlet for sales, especially during peak seasons like Christmas and Mother’s Day.
Products That Resonate
Several Nina Bailey products have become customer favourites at Cafe Collective WA:
- Quote Candles: These soy candles feature simple affirmations, making them popular gifts for birthdays, thank-yous, and everyday encouragement.
-Botanical Infused Perfume Oils: These roll-on essential oil infused perfumes offer a personal and thoughtful alternative to traditional fragrance.
-Botanique Luxury Bath & Body Oil Elixir: This lightweight, gentle blend of nourishing plant oils that leaves skin feeling smooth and hydrated. With its subtle botanical scent and lightweight texture, it’s something you’ll reach for after every shower, simple, calming and beautifully made.
- Luxury Reed Diffusers & Candles: With long-lasting scents and elegant packaging, these diffusers are a popular choice for home styling and gifting. These create a relaxing home experience that customers return for repeatedly.
Each product reflects the brand’s original intention: to bring calm, care and a sense of ritual to everyday life.
Looking Ahead
As Nina Bailey marks over ten years in business, the brand continues to evolve. New products and seasonal collections are on the horizon. But the core values remain the same, quality, simplicity and a deep respect for the people who use the products.
The partnership with Cafe Collective WA has been a key part of that journey. It’s helped Nina Bailey grow not just in size, but in confidence and connection. It’s shown what’s possible when local businesses support one another and when customers are given the chance to shop with intention.
A Shared Commitment to Local
Nina Bailey and Cafe Collective WA share a belief in the power of local. They both understand that behind every product is a person, a story and a purpose. Their partnership is a reminder that small businesses can thrive when given the right space and support.
As the brand looks to the future, Nina Bailey remains committed to creating products that make people feel good, inside and out. With the continued support of Cafe Collective WA, that mission is in good hands. Nina Baliey is stocked at these Café Collective WA outlets:
